Holiday 2021
Visual Direction • 2021
Creative Director: Meagan Lilly
Photographer: Dominique Muñoz
Art Director: Morgan McDonnell
This year, the in-house Creative Team at Framebridge leaned into nostalgia and homecoming across all customer touch points—from paid ads and emails to our online and in-store experiences.
Photography
To support on-site, organic social, and paid advertising placements through the holiday season, we crafted four distinct scenes to showcase the breadth and intimacy of Framebridge as a holiday gift. From your parents’ farmhouse dining table to your favorite aunt’s eclectic living room, each scene establishes a unique setting where unboxing videos and lifestyle stills can be captured. The result is a collection of assets that are familiar, intimate, and warm, but still product forward and thumb-stopping.







On-Site Experiences
Produced in-house
Holiday Packaging Experience
Produced in-house
In Store Experience & Visual Merchandising
Produced in-house
Paid Facebook & Instagram Ads
Produced in-house