Holiday 2021

Visual Direction • 2021

Creative Director: Meagan Lilly
Photographer: Dominique Muñoz
Art Director: Morgan McDonnell

This year, the in-house Creative Team at Framebridge leaned into nostalgia and homecoming across all customer touch points—from paid ads and emails to our online and in-store experiences.

Photography

To support on-site, organic social, and paid advertising placements through the holiday season, we crafted four distinct scenes to showcase the breadth and intimacy of Framebridge as a holiday gift. From your parents’ farmhouse dining table to your favorite aunt’s eclectic living room, each scene establishes a unique setting where unboxing videos and lifestyle stills can be captured. The result is a collection of assets that are familiar, intimate, and warm, but still product forward and thumb-stopping.

On-Site Experiences

Produced in-house

Holiday Packaging Experience

Produced in-house

In Store Experience & Visual Merchandising

Produced in-house

Paid Facebook & Instagram Ads

Produced in-house

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2021 Gallery Walls